White Label vs Private Label: Understanding the Key Differences
White label and private label products are used to describe products manufactured by one company but sold under another brand. While the concepts are similar, there are some key differences between the two:
White Label Products
White label products are made by a manufacturer and sold under the brand name of a reseller. The manufacturer retains ownership of the product and its design, while the reseller can market and sell the product as their own. The reseller usually adds its branding and packaging to the product, but the product remains unchanged. White label products are typically sold in bulk to multiple resellers, allowing each reseller to put their brand on the product and sell it as their own.
Private Label Products
Private label products are also manufactured by one company but are sold exclusively under the retailer's brand name.The retailer has complete control over the product design, branding, and packaging. Private label products are often sold in smaller quantities and are unique to the retailer.