The Power of Keepa Charts: A Guide to Analyzing Amazon Product Trends and Performance
Keepa is a powerful tool that provides Amazon sellers and distributors with valuable data and insights about Amazon products. One of the key features of Keepa is the Keepa Chart. In this article, we'll explore the different types of Keepa Charts and how to analyze them to make informed decisions about your Amazon business.
Overview of Keepa Chart
The Keepa Chart displays the price history of an Amazon product, along with its sales rank and other key metrics, over a specified period of time. The interactive chart allows you to zoom in on specific dates, see price drops and spikes, and view other relevant data.
Types of Keepa Charts
There are several types of Keepa Charts, each with unique features and insights:
- Basic Keepa Chart: The basic Keepa Chart displays the price history of an Amazon product, along with its sales rank. This chart is useful for getting a quick overview of a product's price trends and performance.
- Sales Rank Chart: The sales rank chart displays the sales rank of an Amazon product over time. This chart is useful for analyzing a product's sales performance and determining its popularity.
- Offer Chart: The offer chart displays the number of active offers for a product on Amazon. This chart is useful for analyzing a product's competitiveness and determining competitors' pricing strategy.
- Keepa Camel Chart: The Keepa Camel Chart represents an Amazon product's price and sales rank history. The chart is named after the "humps" that represent price spikes and drops and helps identify patterns in a product's price history.
Analyzing Keepa Charts
Here are some key tips for analyzing Keepa Charts:
- Price Trends: Look for patterns in the product's price history, such as consistent price drops or spikes at specific times of the year.
- Sales Rank: Analyze a product's sales rank to determine its popularity and overall performance on Amazon.
- Competition: Analyze the number of active offers for a product to determine competitors' level of competition and pricing strategy.
- Seasonality: Consider seasonal trends and events that may affect a product's price and sales performance, such as holidays or major sporting events.