Amazon Product Analytics Guide: Insights, Competitor Information, and Customer Behavior.
Amazon Product Analytics is a set of tools and insights available to sellers on Amazon that helps them understand their products' performance and make informed decisions to improve sales. The analytics dashboard provides sellers with a wealth of data, including sales trends, competitor information, and customer behavior insights. Whether you are just starting on Amazon or a seasoned seller, Amazon Product Analytics is a must-have tool to help you succeed.
Amazon Product Analytics Key Features:
- Sales Data: View sales data, including sales trends, sales volume, and sales by product and market.
- Competitor Analysis: Monitor competitors sales and pricing and track their performance relative to their products.
- Customer Insights: Gain insights into customer behavior, such as product searches and purchasing habits.
- Keyword Analytics: View data on the keywords customers use to find their products and see how their products rank for those keywords.
- Product Listing Optimization: Use the data from the analytics dashboard to optimize their product listings, including product titles, descriptions, and images.
- Advertising Insights: View data on advertising performance, including impressions, clicks, and conversions.
To access Amazon Product Analytics, Amazon sellers need to be enrolled in Amazon's advertising program. Once enrolled, sellers can log in to the analytics dashboard and start utilizing the data to make informed decisions about their product listings and advertising campaigns.