Amazon Sellers Guide to Get Started with Amazon Keyword Research
As an Amazon seller, effective keyword research is crucial to your product listing optimization strategy. Take the time to understand your customers, utilize Amazon's tools, conduct competitor research, and optimize your listing for keywords. By targeting the right keywords, you can improve your visibility on Amazon, attract more customers, and increase your sales. Let's walk you through the basics of Amazon keyword research and provide tips on getting started.
Understand Your Customers
The first step in conducting keyword research is to understand your target audience. Consider the following questions:
- Who are your customers, and what are their needs?
- What kind of language do they use to search for products like yours?
- What are the most common keywords used in your product category?
Answering these questions will give you a solid understanding of your customers' search habits and help you identify potential keywords to target.
Use Amazon's Autocomplete Feature
Amazon's autocomplete feature is an excellent tool for discovering new keyword ideas. Start by typing in the main keyword related to your product and take note of the suggestions that appear. Repeat this process for each suggestion to uncover even more keyword ideas.
Utilize Amazon's Keyword Planner
Amazon's Keyword Planner is another powerful tool for keyword research. This tool allows you to enter keywords and see how often they're being searched for, see related keywords, and their search volume. The Keyword Planner can also help you determine how competitive a keyword is, which can inform your decision on whether to target it.
Conduct Competitor Research
Checking out your competitors' product listings is a great way to get inspiration for keywords. Look at the titles, bullet points, and product descriptions of products similar to yours and take note of the keywords they're targeting. This information can give you valuable insights into what keywords you should consider targeting for your products.
Optimize Your Listing for Keywords
Once you've conducted your keyword research and identified the keywords you want to target, it's time to optimize your product listing.
- Product Title: Ensure your title accurately reflects the product and includes the most relevant keywords.
- Product Description: Use your product description to provide additional detail about your product and incorporate additional keywords where appropriate.
- Bullet Points: Highlight the key features and benefits of your product using bullet points and incorporate keywords where relevant.
- Backend Search Terms: The backend search terms section is not visible to customers but is used by Amazon to understand the content of your listing. Use this section to list additional keywords that are relevant to your product.