Getting Started with Amazon FBA White Label
White labeling is a popular strategy in e-commerce, and it's becoming increasingly common for Amazon sellers to sell white-labeled products through the Fulfillment by Amazon (FBA) program. A white label product is manufactured by one company, rebranded, and sold by another company under that company's brand name.
Selling white-labeled products on Amazon FBA can be a great business strategy, allowing you to bypass the costly and time-consuming process of product development and prototyping while still building your brand and generating sales.
What is Amazon FBA White Label?
Amazon FBA white labeling is a process in which a seller finds a product they want to sell, has it manufactured under their brand name and then sells it through Amazon's FBA program. The product will be fulfilled by Amazon, which means that Amazon will handle the storage, packaging, and shipping of the product to customers.
Why Should You Sell White Label Products on Amazon FBA?
- Lower startup costs: By using white labeling, you can bypass the costly and time-consuming process of product development and prototyping.
- Easier product sourcing: You won't have to spend time and resources finding a product to sell; you can find a product that's already being manufactured and have it rebranded with your label.
- Brand building: Selling white-labeled products allows you to build your brand and establish yourself as a trusted and credible seller.
- Find a Product: Start by researching and identifying a product you want to sell. Look for products that are in high demand, have low competition, and are profitable.
- Contact the Manufacturer: Once you've identified a product you want to sell, contact the manufacturer and ask if they offer white labeling services. If they do, they'll provide you with information on the labeling process, costs, and lead times.
- Negotiate the Price: Before placing an order, negotiate the price with the manufacturer to ensure you're getting the best deal possible.
- Order a Sample: Order a sample of the product to verify the quality and ensure it's suitable for your target market.
- Create Your Label: Once you've received the product sample and are satisfied with the quality, work with the manufacturer to create your brand label.
- List Your Product on Amazon: To list your product on Amazon, create a new product listing and provide Amazon with the necessary information, including the product's title, description, and images. Set up your FBA account and submit your product for approval.
- Launch Your Product: Once your product has been approved, you can launch it and start selling.